Academy Award-winning actress Reese Wither-spoon has signed on to be Avon’s first-ever global ambassador. She will serve as the honorary chairman of the Avon Foundation and she will be the spokeswoman for Avon’s beauty brands and sales representatives. As part of this multi-year agreement, Witherspoon will also be involved in product development initiatives and appear globally in Avon advertising, websites and in the company’s brochures.

The Avon Foundation and Witherspoon will partner in raising awareness for the foundation’s programs in the areas of breast cancer, domestic violence and emergency relief.